It takes a few years for each marketing technology to enter the real mainstream. Most marketers choose to just wait and see how others in the industry use the technology. After noticing some results, they try to figure out what others had done and how they can duplicate the success.

Those who dare to start often have the first mover advantage over those who join in later.

If you have been thinking about podcasting, but the main problem that sets you back is lack of technical expertise, you are in for a treat. Soon you will find out the entire process is not as complicated as you might imagine.

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